NUMBER TWO: ACCESS THE HIDDEN MARKET
The fisherman with the largest net is the one most likely to catch fish. So, too, your knowing how to increase the size of your “net” will improve your chances of landing a job. If you are looking for work only by responding to newspaper or Internet advertisements, the majority of available jobs may be slipping past your net. A good number of jobs are never advertised. How can you gain access to this hidden job market?
In addition to responding to advertisements, like Katharina you must set aside time each week to call on businesses that you think may have jobs you can do. Do not wait for them to advertise positions. If a manager says that he has no work, ask him if he knows where else you might look and specifically to whom you should speak. If he offers a suggestion, make an appointment with that company, stating the name of the person who referred you.
You can ask your friends, family, and other associates to help you access the hidden job market. This is how Jacobus, a safety officer in South Africa, found a job. He says: “When the company I worked for went out of business, I let friends and family know that I was looking for work. One day a friend of mine overheard a conversation while in line at a supermarket. One woman was asking another if she knew of anyone looking for work. My friend interrupted and told the woman about me. An appointment was arranged, and I got the job.”